Rihanna’s concert took place at Arena Anhembi, in Sao Paulo, and Nivea, in celebration of the brand’s 100 years, arranged a box full of surprises. As decoration, big screens and TVs screened singer’s most famous videos. If you wanted to watch the concert very closely, you just had to go to Nivea Blue Carpet – an exclusive area set up near the stage.
* This partnership is the result of the already consolidated success between Nivea and Rihanna, who sings "California King Bed" in the company’s most recent campaign. The show was scheduled to begin at nine, and Glamurama was there to report all details!
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