Missoni innovated and recruited, Kenneth Anger, multimedia artist, to direct a short film showing the 2010/11 winter’s campaign with the Missoni family.

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Instead of promoting a print campaign, Missoni innovated and recruited, Kenneth Anger, multimedia artist, to direct a short film showing the 2010/11 winter´s campaign with the Missoni family, who is back on scene presenting a not so traditional collection. Following Anger´s style, the video has smudges, excessive color and a density already know known in his works. With no music, a psychodelic rhythm runs loose and the whole clan is present: Rosita Missoni, Margherita, Angela, Ottavio Jr., Marco and Vittorio interact in a very interesting fairy tale. Check it bellow: