On Thursday, there’s a party with a very 1960s vibe. Arnaldo Baptista will be honored by Celso Loducca in the monthly party he throws in the garage of his advertising agency Loducca. The reason for the choice? "He is one of the most important names of Brazilian music. Arnaldo’s degree of innovation changed the course of our music," said Celso.
* The meeting will be closed for 250 guests – only for the agency staff, clients and friends. In addition to a pocket show by the singer, they will screen the documentary "Loki! Arnaldo Baptista". We took the chance to ask Celso what it means to be "loki" to him: "Being ‘loki’, today and always, is to look at things in a new way."
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