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After watching the videos of the earthquake and tsunami that hit Japan last week, Carol Lim and Humberto Leon, founders of Opening Ceremony, had a very unusual idea: to have a charity raffle. On Monday, all proceeds of their raffle went to the American Red Cross, which is collecting donations to send to Japan.

* To enter the store, guests had to present an invitation – fired by e-mail – and a minimum donation of $ 20. Inside, you could see that the pair pulled out all stops put on the shelf pieces from Alexander Wang, Comme des Garçons and even a purse by Proenza Schouler, valued at $ 700 – all for the coveted prize draw.

* Nicola Formichetti, Daphne Guinness – wearing Alexander McQueen – Lake Bell, Charlotte Ronson, Sky Ferreira and anglo-brazilian Harley Viera-Newton were among the attendees. Check it out:

Guinness: all helping Japan!

VOCÊ TAMBÉM PODE GOSTAR

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