Balmain always has the best collections and eventually became the “must have” of the Paris Fashion Week.

Balmain always has the best collections and eventually became the "must have" of the Paris Fashion Week. The brand traditionally has what the fashion lovers want, setting the trend for the fast-fashion; who copy everything that appears on the catwalk. But for the winter campaign of 2011, it seems not even model Kate Moss helped in the creativity department.
* Photographed by the couple Inez van Lamsweerde and Vinoodh Matadin, the campaign does not excite. Balmain has the habit of doing just one photo per season, so the addicted to fashion will have to settle with a simple picture, in which Kate Moss appears lying on a black leather couch. And that´s it – no glamorous details on the outfits, seen on the catwalk and in main editorials every month!