Glamurama attended the news conference by Pierre Cardin on Tuesday morning. The 89-year-old designer was humorous and began telling why he left haute couture to invest in ready-to-wear. "I needed money to finance my haute couture creations, whose costs are very high, and I liked the idea that anyone could buy one of my dresses."
* About the criticism he received in the past for licensing his brand for products like chocolates, cigarettes, bedding and even sardines, he snapped. "I went through the Second World War, and at the time sardines were far more valuable than any clothes." Fluent in English, French, Italian and Spanish, Cardin answered questions in several languages.
* Besides taking care of business, he still oversees all products bearing his name, is a UNESCO ambassador, is building a modernist building on the edge of one of the canals of Venice and manages restaurants and cultural venues. "I love working, I have no holiday, because my work is a pleasure for me." It must be why Pierre Cardin’s estate is valued at approximately 1 billion euros. He gives the heads up: "I’m for sale. I am an old man of nearly 90 and do not want my brand to die with me. Someone should take it forward."
* Soon, you can see here how was the show of more than 160 outfits created by Pierre Cardin throughout his career.
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