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Choix, owned by partners Francis Petrucci and Marcio Ribas, opened just four months ago and is already among the coolest spots in São Paulo. On Wednesday, Calvin Klein Collection’s resort collection, featuring six dresses in minimal style, signed by Francisco Costa, arrived at Croix’s racks. FYI: this is the only place in Brazil where you can find the brand.

* Another novelty is the arrival at the store of Ayd Von Ayd jewelry line, signed by Marcela Ayd and Silvana Cury. There was even a cocktail party to launch the brand this weekend, with the presence of the CK hotshots: Francisco Costa, creative director, Kevin Carrigan, global creative director of the group’s other brands, and Ulrich Grimm, responsible for CK accessories. Francisco even bought a few items that day – New Balance sneakers and a black pearl ring of Ayd Von Ayd for his sister. Daniella Helayel also stopped by, just for the record.

* We talked with Francis on Wednesday, and asked for some fashion tips for the coming winter. "There’s this composition that I’d love to wear this winter. It’s a straight minimalist dress from Calvin Klein, with a maxipull with braids and embroidered pumps. Ah! No platforms, please! "She said.

Francis Petrucci, Marcio Ribas, Francisco Costa, and Daniella Hellayel: news in Choix

 

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