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Mulberry has released its numbers and they are impressive: a 79% growth in sales, compared with the same period last year. And one of the reasons for this increase has a name and last name: Alexa Chung.

* After the international success of the Alexa bag, named after the British fashionista, Mulberry leveraged sales. Inset: the bag costs at least $ 1100. Sure, it wasn’t just the bag that skyrocket the sales but it helped a lot.

Alexa Chung: darling of Mulberry

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