On Wednesday, Adidas launched the biggest marketing campaign in the brand’s history. The major television networks in the world, as well as the largest cinema chains are airing a promo for the German brand starring showbiz heavyweights, such as Lionel Messi, David Beckham and Katy Perry.
* Called "All Adidas," the campaign was created by Canadian agency Sid Lee and directed by French filmmaker Romain Gavras. According to Erich Stamminger, CEO of the sports brand, the idea behind such a venture is simply "showing the power of Adidas as a global brand."
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