The Club World Championship in Japan isn’t until December, but Neymar will soon start using what little Japanese he knows. Tomorrow is the premiere of the ace on Santos’ YouTube channel of an advertising campaign where players will introduce themselves in Japanese.
* Earlier this month, a committee of Santos’ managers went to Japan and met with the TV channel that will broadcast the championship, Nippon Television, to offer content produced by the club. The campaign is part of a strategy to win the Eastern market. Among the goals for Santos, already for the World Championship, there is an agreement with a Japanese company that will sponsor parties at Vila Belmiro during the broadcasts of the matches, and there’s the possibility of Santos’ indoor soccer team also landing in Japan in December, to compete friendlies.
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