Louis Vuitton has just released its newest institutional campaign, with Bono and his wife, Ali Hewson, photographed by Annie Leibovitz. Instead of dressing LV, they both wear Edun, the eco-friendly clothing brand the duo founded in 2005 to promote fair-trade in Africa. The LVMH group is a shareholder of the brand.
* In addition, Ali is pictured with a bag made in partnership by the two brands. Moreover, it´s the first product of the French brand created and produced in Africa. The image of Bono and Hewson landing a small plane with the slogan "Every journey began in Africa" will start to be published in mid-September in newspapers and magazinesbesides the website "Louis Vuitton Journeys."
* The collaboration will also take place during Fashion Week in Paris, where Vuitton + Edun will launch the exhibition "Africa Rising", with contemporary African art and, moreover, a special window for the store will be created for the campaign. The couple is expected in the first row of the summer 2011 show. Antoine Arnault, communications director for Louis Vuitton, said the partnership with Edun and launching the new campaign has as its mission eradicate poverty through a sustainable business that is looking at Africa and the continent’s natural resources. Good news!
- Neste artigo:
- Ali Hewson,
- Annie Leibovitz,
- Bono Vox,
- Louis Vuitton,
