This year, Lancôme celebrates its 75th anniversary and the brand will throw a huge party in São Paulo, on July 27th, in a totally exclusive venue: a private mansion in Morumbi. Lancôme’s current spokesmodel, Elettra Rossellini, daughter of Isabella Rossellini, who was the face of the brand for more than 12 years, will fly abroad especially for the event.
* Brazilian touches will be a must during the celebration. In fact, Lancôme has invited the top Brazilian fashion designer Juliana Jabour (chosen as the brand’s ambassador here), to develop an exclusive print for a special edition of Hypnôse, one of its most iconic perfumes. Part of the proceeds of the product will be donated to charity, the Gringo Cardia Institute, in Rio de Janeiro. At the party, Juliana will also unveil her Summer Cruise collection, made especially for the occasion. With the models carrying the newest items on the Ô My Rose make-up collection.
* Even though Elettra is not going to be on the runway, she will be at the audience, as the maximum representative of Lancôme. Glamurama has already RSVPed for the occasion!
