Vogue U.S. went beyond simply scanning the magazine’s contents when it launched an application to iPad. Called "Vogue Cover Exclusive" – for US$ 0.99, it provides access to the magazine’s cover story as well as to exclusive interviews and videos. The March issue, starring Lady Gaga, is now available for download.
* According to Anna Wintour, editor in chief of the publication, "with the Cover Exclusive app, we have created a custom brand of journalism targeted at the Twitter generation." Now only time will tell whether or not Anna is right, subscriptions to applications of Condé Nast’s other titles have been falling each day.
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- Anna Wintour,
- iPad,
- Vogue,
