The ranking of the 50 most innovative companies in the world has been released. There were no surprises in the first three places: Apple, Twitter and Facebook, respectively. Google followed in sixth. The big surprise was Burberry, which has just showcased its new collection in London, occupying the 13th position, ahead of companies such as eBay (22) and Amazon (27).
* One of the five biggest luxury brands in the world, Burberry earned its position with initiatives such as a 3D live broadcast of its shows and inviting important figures in the fashion world – such as Joe Zee, editor of Elle U.S., and blogger Bryan Boy to write on the company’s Twitter account, which has more than 160,000 followers.
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