Glamurama recently reported that the LVMH group had made a historical and billionaire purchase: the jeweler Bulgari. This acquisition seems to be changing the structures of the brand’s stores around the world.
* In Brazil, these changes are already becoming apparent. Customers who arrive at the Iguatemi store receive the information that it’s about to close its doors. In late 2010, another Bulgari store in Sao Paulo, in Haddock Lobo, also ended its activities.
* As the shops here were franchised, there’s expectation now LVMH will be landing the brand here on its own legs. We’re watching…
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