To celebrate the 10th anniversary of the Marc by Marc Jacobs, the designer has prepared a surprise for those who follow every trend in the “cheaper” brand, in the market since 2001. From March 2011, everyone who passes by the shops will find a new label: “The Greatest Hits Collection”, with new editions of the pieces that were hits during this decade.
* With 161 stores, the secondary line of Marc Jacobs is a huge business and it’s growing every day. The shop Bleecker Street in Manhattan makes $ 1.5 million per month in sales. The statistic was used by Robert Duffy, CEO of Marc Jacobs, to convince Bernard Arnault, LVMH’s chief executive, to invest in the brand. "They said that a young brand like Marc by Marc Jacobs did not fit the profile of the luxury brands conglomerate LVMH. They were very reluctant at first, but I managed to circumvent the situation and now the result comes naturally," concludes Robert. He deserves it doesn’t he?
- Neste artigo:
- Greatest Hits,
- Marc Jacobs,
