Attention, attention! Alex Allard, owner of Balmain, is in São Paulo. Glamurettes, prepare yourselves for major investments of the brand here, since Alex, who arrived earlier this week and should leave on Sunday, is not on vacation. Quite the contrary: his focus is pure business. And the idea of opening a store in Sao Paulo is becoming more and more concrete.
* Owner of the Allard Group, Alex met with several businessmen and visited some luxury malls in the city over the past four days, and we already know that he loved what he saw here. Owner of Le Royal Monceau hotel in Paris, Alex is taking this opportunity to decide whether or not to invest in opening a hotel in the future, where Hospital Umberto Primo, also known as Hospital Matarazzo, used to be, in the Paulista Avenue region.
* If Alex hits the hammer, this should be the first six-star hotel in the city. Can it get any better than that?
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- Alex Allard,
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