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Besides being the creator for Chanel and Fendi, designer Karl Lagerfeld has to sketch every six months for the brand that bears his name. Now, according to the portal "WWD," he canceled the presentation of the brand at Paris Fashion Week and claimed he wants to create to the masses, making the brand more commercial.

* The runway show that would happen on October 3rd was canceled. So far, no signs of crisis in the brand – it continues to sell its creations, starting with the 2010/11 winter collection, that although won’t be shown in the runways, will be presented to customers and press. Karl expressed the desire to, in the future, make the whole brand digital – with online shows and e-commerce.

Karl Lagerfeld: restructuring his own brand

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