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Who would have thought that Karl Lagerfeld, always obsessed with diets, would ever direct a commercial for ice cream? For he cast actress Rachel Bilson and model Baptiste Giabiconi, his muse, to star in three short films that revolve around a popsicle.

* When asked how he could make a movie about a sweet if he doesn’t eat sugar, Karl retorted: "I’d eat ice cream if I could. I did ads for Dom Perignon champagne and don’t drink alcohol. After all, I design dress and I don’t wear them." Score for him!

Rachel Bilson and Karl Lagerfeld: popsicle première