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Lacoste just announced they will soon launch a line of accessories including earrings, necklaces, bracelets and even cell phone accessories. The French brand, who recently hired Alexa Chung to represent their new women’s fragrance, is going through a strategy change in relation with the consumer’s market. “The new line of accessories belongs to the plan to offer more to our women client”, said Christophe Chenut, the CEO of Lacoste.

Lacoste´s 2010 Winter runway fashion show: in the search for new horizons

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