Ralph Lauren celebrated 10 years of ralphlauren.com in a special way: in New York and London lights were installed in the storefronts. The effect gave the impression of watching a 3D movie. According to the brand, the projection is in 4D! Maybe so, because the best is that no glasses are needed. See the video of New York:
The Official Ralph Lauren 4D Experience – New York from Ralph Lauren on Vimeo.
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