On Monday, Gucci reached 3 million fans on Facebook. And it is not alone. Many brands now take advantage of using social networking to attract more and more followers. The winner, meanwhile, is Burberry, with 3.2 million fans. "Burberry is a success, not just for making pretty clothes, but because it understands the importance of arousing the interest of consumers through the network," said Joanna Shields, on Facebook.
* The two brands are frequent on the Internet. They post news, campaigns, looks and mobile applications. The two fashion houses are part of the study of Luxury Lab, which analyzes the "virtual life" of 72 luxury brands. Gucci was in fourth place – partly because of the store, another for the live broadcast via Internet of the last fashion show. Burberry is two places below, impressing with the blog "Art of the Trench," which is the work of Scott Schuman and is totally focused on the jacket of the iconic brand.
