19.08.2010  /  12:00

Coluna in english

Liz Clairborne strategy to focus on younger consumers didn’t work as expected. One of the most traditional North-American brands, the LC is facing a crisis that resulted in a loss of more than $ 1 billion in annual revenues, which represents around U.S. $ 4 billion today. The situation is so complicated that even a change in the name of the brand is being considered.

* The resignation of the designer Isaak Mizrahi, the current creative-director of LC, is also another possibility discussed in the meetings. The one last option would be the sale of the brand and the subsidiaries, and among them, Juicy Couture and DKNY. The problem in this case would be finding an investor interested on cleaning the mess.