British designer Paul Smith has a great point of sale in London. But the store, which is mainly focused on menswear, left to women only a simple corner. Now, tames were turned and Paul has just announced to the trend portal "WGSN" that a space only focused on women’s clothing should open its doors in September, in the fashionable Claridge’s Hotel.
* "We are excited about opening this store in Claridge’s hotel. I have followed many women, dressed to galas on that took place on the main room. The traditional decor and the building with its classical architecture are breathtaking," he said. With walls painted in pink, the store will sell ready-to-wear, shoes, handbags and other accessories such as key chains, belts and gloves. The men were not left out: there will be a corner with neckties and jewelry