And once again Sao Paulo was featured in the newspaper "The New York Times", this time in the fashion section. Suzy Menkes reports, straight from here, her impressions of Sao Paulo and, of course, of its women, who she defines as very elegant, always with a bag or two, which she noticed at lunch at Mani. Suzy says that, in Sao Paulo, the taste for luxury is such that not even the high import taxes are barriers for those who want the latest collection of foreign brands.

* The journalist mentions Havaianas as a gold mine, and cool luxury of NK Store as non-ostentatious fashion. According to her, Natalie Klein taught a few clients to enjoy a more more modern fashion. Suzy also emphasized that the main emphasis of Brazilian stores is the top service and mentions that for Carlos Jereissati Filho of Iguatemi, this is Brazil’s differential.

* Something that catches the eye of a journalist in Iguatemi and Cidade Jardim, luxury malls in Sao Paulo, is the possibility of piecemeal purchases. Malls like these, she continues, are privileged to cities like Sao Paulo, Rio and Brasilia, making room for the online market, and she mentions Farfetch as a favorite site around here. For her, Sao Paulo is a city of fashion far beyond the big cities in other BRIC countries, and the Brazilian taste for luxury is a tendency about to spread throughout Latin America. Today there’s more at IHT Luxury Conference.

Suzy Menkes: impressions of our luxury market