After debuting on the catwalks of of the summer 2012 edition of the Sao Paulo Fashion Week designer Paula Raia will open on Oct. 23 the first store of her brand. Differently from what close friends were wondering, it won’t be on the same place as the extinct Raia de Goeye – the brand created by Paula and Fernanda de Goeye.
* The new store is located at Rua André Fernandes, in Itaim, and its project is signed by Isay Weinfeld. On opening day, there will be no party – just a cocktail party with drinks to mark the occasion. Success!