After many rumors, the singer Lady Gaga has just signed a contract with Coty Inc. and she is going to create a perfume with her own name. According to what Stephan Mormoris, the vice-president of Global Marketing from Coty Inc., said on an interview to the portal “WWD”, the partnership was sealed this week and Lady Gaga’s first female fragrance must be launched on the Northern-Hemisphere spring of 2012.
* Seeing as a "remarkable and fascinating" personality by the directors of the company, the investors bet on the new name and believe on the great marketing power that Gaga has. They await the profits from this new product. Still without price and other launching details, the only certainty is that the singer herself will be on the perfume advertisement. What a wonderful surprise!