And wouldn’t you know that sometimes a rumor can trigger a good deed? Well, that’s exactly what happened when Luciano Huck got himself involved with the news that he would be launching a clothing line last year. It was only a possibility before, but Rony Meisler, from Reserva, a friend of Luciano, stepped forward and decided to turn the rumor into reality. Now, here comes Huck, the brand born from this partnership.
* The idea is to have every T-shirt, sold only online, available to buyers for seven days only, and therefore forcing the stock to be renewed every week. Oh, and FYI, part of the sales will be donated to an institution. In the first week, for example, the money will go to Retiro dos Artistas, in Rio.
* But this is only phase one. Afterwards, the product mix will grow and real stores, street or mall, are also on Huck’s plans for the future.