Exclusive scoop: Julia Roitfeld is arriving in Brazil on January 31, to star in the campaign for the collection signed by Cris Barros for Riachuelo, as we predicted. Photo shoot will take place on Feb. 1 and 2 in Sao Paulo, and Carine Roitfeld’s daughter insisted that the pictures should be taken in Brazil. It’s Julia’s first time here and she will also win a beautiful dinner for 100 guest’s at the home of Riachuelo’s Flavio Rocha.