UGG Boots, Australian brand that makes the most popular winter boots between girls in the North, decided to innovate in their next marketing campaign. For this, the company’s executives hired Tom Brady. The partnership seems weird, since the "uggies" are used predominantly by women, especially teenagers.
* But, according to CEO of Ugg Boots, Angel Martinez, the idea is to popularize the boots for men too. And if so, who better than the leading player in the NFL to do the job?