It is true and it’s official: a partnership between Lanvin and H&M is indeed in the oven. The information has been confirmed to trend portal "WWD” by Lanvin creative director Alber Elbaz and Lucas Ossendrijver, H&M director. The date the collection will hit stores have already been chosen: November 23.
* The buzz about the partnership began when two videos from the fast fashion chain gave the impression that a partnership with a French brand was on the way. Many fashionistas were surprised by the announcement, since Lanvin big boss said he wouldn’t like to create a popular collection. “What made me change my mind is that H&M is increasing its focus on the luxury marked and, therefore, Lanvin becomes more public and more democratic.” He said.
* In total, more than 200 itens, from clothing to accessories, for men and women. The pieces will be distributed in over 200 stores around the world. If you are already anxious, on November 2nd they’ll launch an official video that will show some of the collection. Keep your eyes open!