Fendi’s director, Isabelle Gex, has just arrived the country to announce the entrance of Fendi’s Parfums from the group LVMH cosmetics et Parfums and, to introduce the new fragrance Fan di Fendi.
* Brazil was chosen to be the first country in Latin America to receive the perfume simultaneously to some countries in Europe – what represents a strategical challenge for the renovation of the Italian brand. The launching happens soon, only for guests, in Hotel Fasano, in São Paulo, and Glamurama will be there.
* Isabelle worked at Givenchy and created in the maison one of its most successful perfumes Very Irrésistible, personified by Liv Tyler, and the Play, with Justin Timberlake. She’s also been the marketing director of Chanel, where she’s developed and launched the fragrances Allure Homme and Coco Mademoiselle. She lefts Brazil this tuesday, but even with the fast passage through the state’s capital, she will have meetings with some brazilians businessmen. Are there any partnerships going on?