Mulberry has released its numbers and they are impressive: a 79% growth in sales, compared with the same period last year. And one of the reasons for this increase has a name and last name: Alexa Chung.
* After the international success of the Alexa bag, named after the British fashionista, Mulberry leveraged sales. Inset: the bag costs at least $ 1100. Sure, it wasn’t just the bag that skyrocket the sales but it helped a lot.