Known for the desired shoes, Jimmy Choo is about to enter another area. Tamara Mellon, founder of the brand, plans to launch a perfume in early 2011. She signed a 12-year contract with Inter Parfums, the company that distributes other fragrances such as Burberry and Lanvin.
* The deal was closed three years ago but only now is effective. Why venture into that area? According to Tamara, "perfumes are an integral part of a modern wardrobe." We agree!