Stefano Tonchi plans to transform W magazine in a publication less fashionable and more pop is still creating controversy. After choosing a team of upcoming actresses to grace the cover of the September issue – to the displeasure of many fashionistas – the editor will use the same trick in the next edition, which will have actors Ryan Gosling and Michelle Williams on the cover. This will be the third time that Stefano prefers Hollywood professionals over fashion world peers.
* If it serves as a consolation, the editorial with Ryan and Michelle will be photographed by the duo Inez van Lamsweerde, and Vinoodh Matadin. * The October issue of "W" will also bring a special interview with actress Rooney Mara, chosen for the much anticipated remake of the Swedish blockbuster "The Girl with the Dragon Tattoo".