It seems that Brasil is at its best moments in the competitive world market. According to WWD, Brazil is changing for the best, despite the many infrastructure problems. After all, brands like Giorgio Armani, Diane von Furstenberg, Burberry, Channel and Christian Louboutin already have their eyes on a second address and are settling here.
* According to the Portal, we are at the same level as Russia, India and China, emerging countries that are spending at a high level. The luxury market sees Brazil as a country where everything is possible, and studies point Sao Paulo as a big target, after all 70 of 75% of new investments are located in the city, as for the other portion, Rio de Janeiro has 10 of 15% of the revenues.
* In the United States and Europe the Brazilian designers’ store, like Alexandre Herchcovitch, Rosa Chá and Osklen, help to send a positive image of the country, aside from pointing Trancoso, Bahia’s hotspot, as one of the main vacation destination of some major world fashion names: Francesca Versace and Dimitri Mussard, from Hermès, spent their new year’s eve party there. Diane von Furstenberg, Naomi Campbell and Gisele Bündchen already guaranteed their properties in the area.