Glamurama spoke with the Missoni family matriarch at Iguatemi shopping in Sao Paulo last Wednesday. Rosita Missoni opened, officially, the Missoni Home last Tuesday, but made a point of stating that the math of the brand doesn’t appeal to her. "Don’t ask me about numbers! I know nothing about it nor where else will we open something here. This matter is with them", she laughs and points to the press advisory.
* To whom dedicated more than 40 years to the creation of iconic pieces, Rosita seeks inspiration in everything around. "I don’t focus on anything, because we are in constant change. Things are renewed and what was old in the past, today is the best. It will be like this tomorrow and in 10 or 20 years," she said as she recalled her and her husband, Ottavio Missoni’s walk from factory to home, in 1953, when they kicked off and founded one of the biggest brands in Italy. Chic in a way not a lot of women can be, she doesn’t lose the beat and think – a lot – before answering to a question about her style. "I think I dress in an unpretentious manner, simple but with a touch of sophistication that makes all the difference. I love to mix, and my house, like me, is an endless madness. I have crazy ideas and that is how I see myself : an amalgamation of things that only make sense to me, " she concludes. As authentic as it gets!