Gucci just entered with a lawsuit against one of the family´s heirs, Elisabetha Gucci, who just announced recently plans of opening a hotel branch.

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Gucci just entered with a lawsuit against one of the family´s heirs, Elisabetha Gucci, who just announced recently plans of opening a hotel branch. Yes, you heard it right. The Italian group wants to prevent her from signing her last name in the project´s documentation. “We want to be clear that we are not involved in any way with the Elizabetha Gucci Hotels and her ventures” said a spokesperson of the group.

* Elizabetha is daughter of Paolo Gucci and great-granddaughter of the brand´s founder, Guccio Gucci. In 1995, he left the company and became artistic-director of a luxury furniture´s distributor. This week he announced he will be opening in Dubai a hotel with 87 rooms and will be taking the Italian name. Looks like this story is never going to end…