Armani Group is on the lookout for emerging luxury markets, but unlike other couture houses, who bet on Russia and China, the brand opened two Emporio Armani’s store in unlikely places: in Ulaanbaatar, capital of Mongolia and in Ho Chi Minh City, at Vietnam.
* Don’t go thinking the investments are small. Each city will receive a flagship store of approximately 1000 m² and will have all lines available, including men and women prêt-à-porter’s collection and accessories. The Vietnamese branch will feature an Armani Caffé on the second floor, the first to be opened in the Asian region. Is that good enough for you?