Following Oprah Winfrey’s footsteps, Martha Stewart may also launch her own television channel.

Following Oprah Winfrey’s footsteps, Martha Stewart may also launch her own television channel.  The diva of the housewives is negotiating, with Crown Media, the holding that controls the Hallmark channel, a sort of joint venture, which can result in the launching of The Martha Stewart channel in 2012.

* In the beginning, Martha is entitled to show at Hallmark, all the shows produced by her company, the Martha Stewart Living Omnimedia, which goes to 90 million homes in the US – against the 70 million homes from the Oprah´s channel.
In case the partnership succeeds, which is quite likely, Martha will be able to take control of the station.

* To whom it may concern, MSLO´s earnings should be around US$400 million in 2010. Martha Stewart’s products sold by Kmart already exceeded US$ 1 billion since January, and the Martha Stewart Living magazine will be launched soon, in countries like Australia, United Kingdom, Saudi Arabia and New Zealand. Not bad for an ex-con.

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