In English

Lanvin’s collection in partnership with fast-fashion chain H&M was a hit. Lines at the door, crowds, sold out pieces. A success story, right? Wrong. WWD revealed a report that shows that, despite the effort and new things, the company has not grown as it would have liked. To tell the truth, only it left to be desired in the first three months of 2011.

* During the period, H&M has sold "only" 329.3 million pounds – a 30% decrease compared to sales during the same period last year, when the chain reached the encouraging mark of 437.5 million pounds. London fashionistas say that the brand will only recover with an incredible collaboration, and by all indications, this seems unlikely. We’ll see…

 

 

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