After Natalie Portman joined Dior, it is time for Orlando Bloom to be the face of a new fragrance campaign: Hugo Boss. That’s not the only new thing about it. Boss Orange, until now exclusive for women, is now opening its horizons. And as a matter of fact, Sienna Miller was the fragrance’s previous face. “I immediately identified with Orange Boss because it has a laid back, spontaneous quality I relate to“, told Bloom. We can also relate; what could possibly be the reason?