Massimiliano Giornetti has been named creative director of all product lines of the Italian label Salvatore Ferragamo. After ten years working for the label, overseeing the menswear collections, he has also helped out with the prêt-a-porter for women’s line. But now, he is set to run all lines of the maison, including the so desired accessories.
* According to “WWD”, Massimiliano got an extra credit for being a veteran in the house, which makes him comfortable to create a more united image for the label. “What is really important at Ferragamo is to create a strong and cohesive vision of all creations”, he told “WWD”. In Massimiliano’s opinion, the designers who have already done the job as creative directors – such as Cristina Ortiz, Graeme Black and Nathalie Gervais – have done a great job creating an identity to Ferragamo women. “Now it’s my turn”. Good luck!