27.07.2011  /  16:00

In English

After two seasons with Lady Gaga, M.A.C. announced that Nicki Minaj and Ricky Martin are the new spokespersons for the Viva Glam 2012 campaign. The launch will be in February 2012, and the footage was shot on Monday in Miami, by photographer David LaChappelle.

* If you think Ricky is the first man to appear in the campaign, created in 1994, you’re wrong. Elton John was in charge of the project in 2001 and Boy George, in 2004. To date, the fund has raised US$ 224 million solely from the sales of Viva Glam lipstick, donating 100% of the proceedings to the fight against AIDS.

Nicki Minaj and Ricky Martin: the new faces of M.A.C.