29.07.2011  /  16:00

In English

New York Fashion Week New York will start in September, and the city is already getting ready to avoid bad traffic in a quite charming way. Designers Diane von Furstenberg, Isaac Mizrahi, Elie Tahari, Nanette Lepore and Rebecca Taylor decided to take up the cause of cyclists and got together with The Fashion Center BID – the association that manages the area that goes from 35th to 41st streets, and also Fifth and Ninth Avenues – to encourage the use of bikes.

* The project envisages providing bicycles, which should only run at The Garment District – better known as the Fashion District. Racks will be installed next to some shops and, according to "WWD", all you need to do to get a bike is provide your credit card number. The initiative begins in the first half of August!