Glamurama just saw the new Chanel store in shopping Iguatemi in São Paulo. There will be an opening cocktail on Wednesday but we were aloud to take a look at it first. The store is beautiful, bright, and sticks to minimalist and classic style that describe Coco Chanel. But the details are the great treasure of the store: tweed lined chairs, marble floors, black carbon fiber wall, gold curtains, all inspired by the flagship store of the Place Vendome in Paris and designed by Peter Marino.
* For the opening day, the store received replica icebergs scattered across the facade and interior. The climate of the place recalls the last fashion show autumn / winter of the maison. And more important, all the clothes in the racks are from this collection. Ah, Chanel Iguatemi also received a place just for watches, which is pure luxury. Take a look at photos, glamurette!
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